Portfolio 1
AssignmentTutorOnlineWEEK 1
Let’s start to think about what we want to do. First of all think of three areas that interest you, this could be HR, sustainability, marketing, social media etc. List them part 1
It is important when you are interested in something that you know “WHY” this area is of interest – do you want to get a career out of this, have you seen this applied at work and you want to know more, or you have read about it and want to think how this could work in practise. List them part 2
Once you have worked this out narrow down the focus. So you like social media how does this work in large scale events in the UK? How does marketing affect tourists’ expectations? Do appraisals differ in airline companies/hotels? How do social media affect the food we eat? Narrow this in part 3
Now think smaller and easier to find out research areas. How do HR roles differ in small, medium and large airline companies? How can Iceland prevent over tourism? Are superfoods really super due to media hype? Answer part 4
Narrow more – How do appraisals differ in small and large airline companies in Heathrow? Is the Galapagos Island tourist policy the way forward? Which generation is most affected by food bloggers in the UK? Does marketing a music event impact on consumers’ expectation? Answer part 5
You need to have a concept theory or model research these (this is research!!) Answer part 6
| Headings | Area 1 | Area 2 | Area 3 |
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1.
Subject & general area
| Marketing – branding within the marketing industry | Human Resources – Recruitment | Human resources – work life balance |
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2.
Why is this of interest to you?
| The researcher believes that branding is extremely important when it comes to setting up your own business and promoting your services or goods. | The researcher currently works as a HR operations co-ordinator but has a background in recruitment as well- which wants to be developed. | Working in the industry really brings work life balance to perspective, the researcher will like to establish how businesses are able to have a work life balance |
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3.
More specifically narrow this down
| Why is branding such an important aspect to Marketing, what sort of effect does branding have that no other Marketing tool have? | Recruitment within a start-up business compared to bigger companies | Work-life balance in a Corporate business. |
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4.
With particular attention to: what
area/what
| How to Brand a business | Recruitment process/procedure within start-up’s and big (well-known companies) | What are business doing to implement a work life balance? |
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5.
One sentence statement
What do you want to find out? | Does branding really help identify a product or service and distinguish it from others? | Does having a good recruitment process really minimize the time involved in searching, interviewing and hiring? | What are the benefits of a work life balance |
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6.
Identify a relevant Concept, theory
or
Model for each areas you are
considering
| I theorize that psychological empowerment influences work engagement in a positive way. |
Portfolio 1
WEEK 2
Now select TWO that most that appeals to you
| Headings | Area 1 HR-Work life Balance within different companies | Area 2 Branding. |
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Aim
| The aim of this research is to understand why a work life balance is exigent and what practices are businesses doing to invoke this. | |
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Objective
|
Identify
the Benefits of work life balance and how this effects employees.
Explore
how many businesses in the UK currently have a work life balance
in place.
Identify
the negative and positive aspects of this particular area within
a business
To
establish the kind of rules and regulations business have put in
place for employees to have a work life balance?
| |
|
RQ
|
Does Psychological empowerment
dimension competence in a positive way which is related to work
engagement?
Does | |
|
Hypothesis |
Portfolio 1
WEEK 3
Now choose 1 and answer the sections on your strategy
| Headings | Area 1 |
|
1.
What is your overall purpose?
| |
|
2.
What is your OVERALL research
strategy?
| |
|
3.
What is the method?
| |
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4.
Inductive or Deductive?
| |
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5.
Quantitative or qualitative?
|
Portfolio 1
WEEK 4
| Headings | Area 1 | Area 2 |
|
Identify 5 sources for each area |
Write the reference list for each
Portfolio 1
WEEK 5
Refection on which area you chose and why 500 words