Case study

What is the gaming industry landscape? Given its current position, where does Nintendo fit in the gaming industry today? How do you foresee the gaming industry’s evaluation in the next five years? (1point) 
Evaluate Sony and Microsoft as direct competitors. What is their level of competitive threat to Nintendo as compared to competition from substitutes, such as mobile gaming? (3points) 
Conduct a VRIO analysis of Nintendo’s Resources & Capabilities (3points) 
Examples of Resources & Capabilities: Rich character intellectual property (IP), Interactive games, joysticks, advanced computer graphics, Memorable characters (e.g., Super Mario Bros, Princess Zelda, Luigi…Pokémon). 
How/why did Nintendo’s resources/capabilities create and maintain a competitive advantage in the 1990s? and then why did Nintendo lose its competitive advantage to Sony and Microsoft? (consider organizational resources, complementary assets, a third party relationship, pricing, target market…) (3points) 
Useful videos 

125 YEARS OF NINTENDO HISTORY (4MINS) https://www.youtube.com/watch?v=fAX-qfuVHXA 
The Top 125 Nintendo Games of All-Time https://www.youtube.com/watch?v=_oD83lergBU (11 MINS) 
TG10 : Top 10 Nintendo Fails Of All Time https://www.youtube.com/watch?v=kJ_NCldlypw (7MINS