Page 1 of 3
ASSIGNMENT INSTRUCTIONS
Interim
| Academic Year | January 2019 |
| Semester | 2 |
| Module Title | Principles and Practice of Marketing – ppm |
| Module Code (MOD00…) | MOD003507 |
| Level | 5 |
| Module Leader | Neil Jones |
| Assessment | Coursework |
| Assessment No. | 010 |
| First/Resit | Interim |
| Weighting (%) | 50% |
| Word Limit | 3000 (+/- 10%) This excludes bibliography and other items listed in rule 6.71 of the Academic Regulations |
| Assessed Learning Outcomes | e.g. 1 – 4 (see relevant MDF) |
| Submission Deadline | This assignment must be received by no later than 14:00 on Friday, 29 March 2019 |
WRITING YOUR ASSIGNMENT:
This assignment must be completed individually.
You must use Harvard referencing system.
Your work must indicate the number of words you have used. Written assignments must not exceed the
specified maximum number of words. When a written assignment is marked, the excessive use of words
beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower
mark being awarded for the piece of work (regulation 6.70).
Assignment submissions are to be made anonymously. Do not write your name anywhere on your work.
Write your student ID number at the top of every page.
Where the assignment comprises more than one task, all tasks must be submitted in a single document.
You must number all pages.
SUBMITTING YOUR ASSIGNMENT:
In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up
to five working days after the published submission deadline – will be accepted and marked. However, the
element of the module’s assessment to which the work contributes will be capped with a maximum mark of
40%.
Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an
approved extension). Failure to submit within the relevant period will mean that you have failed the assessment.
Page 2 of 3
Requests for short-term extensions will only be considered in the case of illness or other cause considered valid
by the I-Centre Adviser. Please contact [email protected]. A request must normally be received and
agreed by the I-Centre Adviser in writing at least 24 hours prior to the deadline. See rules 6.54-6.62:
http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than five working
days after the submission date of this work. Please contact [email protected]
See rule 6.103: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
ASSIGNMENT QUESTION
Task one:
You are working as a marketing consultant and have been asked to undertake research into
the promotional tactics of a high street supermarket. This supermarket is of your choice.
Information is required on the practical promotional mix policies undertaken by the
supermarket. Your research should form part of a portfolio and could take the form of videos,
written summary, group presentations (access should be provided through a hyperlink),
website screenshots, use of social media, advertising billboards and promotional campaigns.
(60 marks) 1800 words
Task one assessment criteria:
Knowledge of relevant literature that would permit an understanding of affective
marketing solutions. This will take the form of strategies and tactical plans that are
supported by a sound information base.
The ability to use creative marketing skills and knowledge in a practical and applied
situation. The work should demonstrate intellectual originality and imagination.
Points to consider:
Task one:
The task requires you to be creative and use your marketing knowledge and skills so
that the portfolio gives a broad picture of the promotional techniques used by your
organisation in a practical and tactical manner.
A range of research needs to be undertaken. This is a creative task so there are few
set boundaries to what you should include in your portfolio. However, note that the
task is worth 60 marks and is therefore equivalent to approximately 1,800 words.
N.B- It is strongly advised that you prepare an additional 500 words background related to
your organisation’s marketing. This can be applied within the body of your assessment, but
does not constitute part of the 3,000-word count.
Page 3 of 3
Task two:
As part of the promotional mix portfolio, you must support your practical work with a formal
report. This report should apply the theoretical aspects of the promotional mix used in your
chosen supermarket and evaluate the effectiveness of these tactics.
(20 marks + 20 marks = 40 marks in total) 1200 words
Task two assessment criteria:
Knowledge and understanding of the theories applied to past and current marketing
management concepts. This knowledge needs to be used to critically appraise the
way in which marketing theory relates to marketing practice.
The ability to express theories accurately and in and sound structure. Learning
resources must be effectively managed and show a high degree of exploration.
Points to consider:
Task two:
The report could include, for example, how the retailer applies the AIDA model, above and
below the line activities, the communications process and push and pull strategies. You need
to evaluate how effectively these strategies have been implemented
Apply 2 of the following marketing theories to your retailer and critique how effectively they
have been implemented. Twenty (20) marks will be available for each theory you choose.
AIDA
Above / below the line
Push and pull strategies
The communication process.
An evaluation of the effectiveness of these tactics is required.